Frequently Asked Questions

Studies Show That Over 64% of Web Visitors Prefer Video Over Plain Text and Will Remember Far More About Your Business

If a graphic on a web page, print ad or brochure is worth a thousand words,
then video is worth tens of thousands of words and makes a deeper emotional connection.

People buy emotionally and justify with logic.

A well-crafted biz video is the future of business communication today.

Do I own the video?

Yes. You own 100 percent of the rights and can host your video on any website or social media page where viewers want to know more about you and your business.

What is the most important part of creating a short biz video?

Start with an HD image and solid sound. However, the most essential part is in the development of your marketing message. The video must show expertise, create trust, and join the conversation already going on in your viewers mind. Marketing competency is a must.

Do I have to be in the video?

No, only if you choose to be. We can use a combination of images, video and narration to represent your business. Or, you also have access to a professional spokesperson depending upon the package you choose.

I’d like to be in our business video but have no experience.

You don’t have to be a trained actor to be effective. However, you’ll want a professional marketing script, expert preparation and delivery coaching. For that we are authorities.

How will I remember what I’m going to say on the video?

You can work from cue cards, a teleprompter, or simply speak from your experience. Our job is to find out what works best for you so you come across professionally.

Where do you shoot the video?

We come to your office (Detroit Metro) with our cameras, lights and sound equipment. Or, if you have chosen our green screen* package you will come to our studio.

Does your company do animation?

Nothing complex. Most often we feature real human beings. Our goal is to make your business video brief and authentic to make a personal connection with your viewers.

How does your process work?

First we develop a marketing script with a well-crafted message. The script informs the images you provide, or you can use our own royalty free images and video. After capturing the video, your program is moved into creative editing in order to bring all the pieces together. Once approved, your video is ready for uploading to your website or social media platforms.

Can you custom tailor a package for our business?

Yes. We have three standard value-packed video programs to work from: Silver, Gold and Platinum. The package you choose depends upon the marketing and coaching expertise necessary to get your message across. Each package varies according to the level of detail, royalty free images, other video, music, and if a green screen* is required. We can also custom tailor a package to suit your business needs. Package details.

*Green Screen:
This is a process whereby the subject is captured in front of a well-lighted green screen. This method allows us to later remove the background. We replace the green screen with images or other video. For the viewer this creates more interest, momentum, clarification and helps to maintain attention, recall and movement to action.

Can you shoot video testimonials of our clients?

Yes. Because video touches more of the senses of sight and sound, video testimonials are vastly superior to plain written text and quickly build value, trust and credibility. Ask about our testimonial package.

What makes Video Marketing Edge different from other videographers?

Like others, we capture in HD quality. However, where we stand out is in the development of your marketing script and positioning your business as the experts. In addition, we skillfully coach to the delivery of your message.

What kind of ROI (return on investment) can I expect?

If you keep your money in a liquid bank account you may make up to 1 or 2 percent, which is not significant enough to grow your brand. If you invest into a well-crafted customer-driven biz video, then you’ll get a different type of return like better web rankings. Another example is that print ads have a limited shelf life. Your biz video works for you around the clock 365 days a year branding, informing and even pre-selling your services. Try hiring someone to give the same consistent message over and again.